Online audiences love watching videos, and it’s predicted that online video will make up more than 82 percent of all consumer internet traffic, by 2023. It’s proven that visual content retains user…
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Social media marketing can benefit businesses of all sizes in all industries. If you’re a small business owner, you may be questioning whether social media marketing is worth your time and…
What is a content management system? Building a site without writing all the code from scratch is possible with a Content Management System. A CMS is a software application used…
What is Digital Marketing? The first step to understanding digital marketing versus social media marketing is learning what digital marketing entails. Digital marketing is any online marketing strategy that depends…
There’s a lot that goes into launching a successful campaign: creating ad content, securing a budget, and optimizing for the most clicks and conversions. One step that ties all of…
Here are four strategies for getting PPC ingrained in your digital marketing mix. 1. Thread Your Messaging Throughout the PPC Lifecycle Creativity and brand differentiation win in the battle for…
Today’s technology-driven economy demands marketers and entrepreneurs to learn about digital marketing. Digital marketing is a career that combines traditional marketing, web design, SEO, social media marketing, content writing, and…
What is Mobile Marketing? Mobile marketing is a type of digital marketing that utilizes multiple channels to reach audiences via smartphones, tablets, and other mobile devices. It can involve mobile…
Even though B2B companies seek to sell products to other businesses, B2B marketing is still built on human relationships. Social media has long been used to help grow these relationships,…
1. Global Reach Traditional marketing is restricted by geography and creating an international marketing campaign can be hard, expensive, as well as labor-intensive. However, digital marketing happens on the Internet,…