What is a Digital Marketing Strategy? A digital marketing strategy involves assessing what specific goals can be achieved through the use of online channels. The successful implementation of a digital…
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Social media marketing is the process of promoting a product, service, or brand through various social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. The following are the essentials…
Online audiences love watching videos, and it’s predicted that online video will make up more than 82 percent of all consumer internet traffic, by 2023. It’s proven that visual content retains user…
Social media marketing can benefit businesses of all sizes in all industries. If you’re a small business owner, you may be questioning whether social media marketing is worth your time and…
What is a content management system? Building a site without writing all the code from scratch is possible with a Content Management System. A CMS is a software application used…
What is Digital Marketing? The first step to understanding digital marketing versus social media marketing is learning what digital marketing entails. Digital marketing is any online marketing strategy that depends…
What Is Accessible Marketing? Accessible marketing is the use of inclusive design practices that make it possible for users of all abilities to fully experience the brand, receive and understand…
There’s a lot that goes into launching a successful campaign: creating ad content, securing a budget, and optimizing for the most clicks and conversions. One step that ties all of…
Here are four strategies for getting PPC ingrained in your digital marketing mix. 1. Thread Your Messaging Throughout the PPC Lifecycle Creativity and brand differentiation win in the battle for…
Today’s technology-driven economy demands marketers and entrepreneurs to learn about digital marketing. Digital marketing is a career that combines traditional marketing, web design, SEO, social media marketing, content writing, and…