What’s the right way to design a website? If you were asking this question back in 2002, you’d probably hear a short list of best practices focused on user experience, but there would still be a lot of flexibility. Webmasters didn’t pay much attention to the aesthetics of their webpages — in fact, they were usually just happy to have something accessible online. And if they wanted to make a change they just did it without consideration, research, or hesitation. Today, web design is much more complicated — at least, in some ways.
It’s true that web design and development is easier and more accessible than ever; for example, it’s possible for anyone, even someone with zero web design experience, to use a WYSIWYG (what-you-see-is-what-you-get) editor to create a website in line with their aesthetic expectations. If you want to make a change, you can drag and drop an element or type something new and commit that change in a matter of seconds.
But what’s the “right” way to make those changes? What’s the “right” way to design a website in 2021? My company specializes in web design, and through this experience, I’ve found it’s becoming much harder to answer that question these days for several important reasons.
User And Access Diversity
First, we have to understand that there’s no “typical” web user anymore. Back in the 1990s, only a relatively small subset of the population had internet access. Today, it’s much more common to not have an internet connection. Billions of people of different ages, different backgrounds, and different cultures are using the internet and expecting your website to appeal to them. Accordingly, there’s no one standard that can serve all populations equally well.
On top of that, these users are typically using a wide variety of different devices. They might be seeing your app on a desktop, on a tablet or on a smartphone. Responsive web design standards have introduced adaptability into web design, allowing your website to change based on whatever device is currently being used to access it, but this doesn’t allow for an individually tailored experience.
New Technology
Speaking of devices, new technology is also impacting the design and development of websites on at least two fronts. In terms of user accessibility, new technology makes it easier to access web content in innovative ways. New devices, operating systems and browsers allow users to browse the web in new formats and with new tools to help them, which means successful web designers need to adjust their approach constantly to serve these users well.
And on the back end, tools and technologies available to web designers and developers are constantly improving. It’s easier than ever to grasp the basics of web design thanks to powerful and intuitive new design tools. But it’s harder than ever to stay on top of the latest changes in technology.
Competition Woes
It also doesn’t help that billions of people, all over the world, are competing to be seen on the internet. There are billions of websites, many of which roll out major design changes on a regular basis, and if you want a chance at being successful you’ll need to compete directly with them. This hotbed of competition has led to an environment where web designers are constantly trying to one-up each other and discover the next big trend. As a consumer, this is valuable since it introduces us to new and improved user experience designs. But it certainly makes it hard for web designers to keep up.
The Solution
Web design has gotten complicated and tricky, especially when compared to what it was 20 years ago. If you’re currently struggling to keep up, or if you’re second-guessing your current design standards, you may be wondering what’s the solution? Through my company’s web design services, I’ve seen some brands opt for hiring an agency that can do the work for them. But when doing this on your own, the key is to remain adaptable. Understand that the half-life of web design knowledge is short. Be willing and flexible enough to change when it’s necessary to improve the functionality and appearance of your website. It’s a tough transition to make, especially if you struggle with change, but it’s what’s necessary for the long-term health and success of your site.
Ultranet –
For enquiries on any of our expertise or services, whether it is for website design & development, mobile application development, or digital media marketing, please feel free to contact or WhatsApp +6016-2032 000, email [email protected] or visit https://ultranet.com.my Thank you.
