Top Tactics to Increase Conversion Rate

By February 9, 2022 No Comments

Don’t be afraid to show prices

It’s a prevalent fallacy that displaying costs would immediately deter users from contacting you. This isn’t always the case, though. If you have a set pricing or are marketing a special promotion, you shouldn’t be shy about displaying these.

Showing displaying your pricing options enhances your close rate right away because users will know exactly what they’re signing up for. There will be no surprises that may cause them to delay further down the road.

Think about using video

In recent years, video has emerged as one of the most compelling forms of content, so include one on your landing page seems like a no-brainer. Not only can incorporating video enhance the amount of time a user spends on your page, but it will also be able to convey a more powerful message.

Video allows you to go into great detail about a service and may be made significantly more engaging than plain text.

Call to action

When a user converts on your landing page, your call-to-action will be the last thing they see. The key is to keep it brief, sweet, and straightforward. No user will want to look for a call-to-action; if they aren’t persuaded to click, they will simply leave.

Give them a treat

When a person converts on your landing page, redirecting them to a ‘thank you’ page is a lovely touch. This gives the conversion a more personal touch while also assuring them that they have done the step.

Not only that, but a thank you page gives you an excellent opportunity to gift the user with a good asset that will increase their liking for you. It will undoubtedly increase trust and make the user feel more valuable.

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