Gen Z (also known as Zoomers) consists of more than just Youtubers and teenage social media stars. Generation Z is composed of individuals born from 1997 onward. To put it into perspective, the oldest members of Gen Z are just reaching their mid-twenties. While it is easy to think of this younger group as teenagers and kids, their consumerism and tendencies play a significant role in the world’s economy.
This new generation is also more tech-savvy than any other that came before. With even toddlers interacting with technology daily, Gen Z has a lot more subconscious knowledge of how technology works. All professionals that use online marketing tools must understand how Gen Z interacts with marketing.
SEO and digital marketing tips to interact with Generation Z
Gen Z is not as responsive to direct advertising as other groups. However, that does not mean that they are not accustomed to searching. It is second nature to them at this point. They’ve been accustomed to search on engines that will have the answers readily available to them. This is especially true in their reliance on mobile devices and smartphones.
It is critical to use these trends and think about the correct ways to connect with them through SEO and digital marketing. Here are some things from Ultranet for you to keep in minds:
- Develop a strategy that takes into account how SEO will play into the overall marketing plan. New tools and technologies are becoming increasingly available to help with this.
- Create unique and engaging content. Be upfront; focus on generating content that resonates with them.
- Optimize web pages and app performance and speed. All the SEO in the world won’t help you if your site is slow and unoptimized. In the age of instant gratification, Gen Z will leave your app or website if it takes too long to load.
- Never overlook Gen Z in your marketing strategies. With their rising influence in the market, Gen Z will become a consumer superpower in the future. Start catering towards them today to build stronger connections in the long run.
Appeal to Gen Z with Ultranet
All in all, Gen Z is well on its way to dominating consumerism in many industries and shouldn’t be ignored. If you are not preparing for this, you are well behind.
Advice from Ultranet’s Product Manager, Ms Gaby Wong, “embracing change is what must be done as this new generation grows”. Sometimes, adjusting to new trends can be hard for business. If you want to implement proper SEO strategies that resonate with Gen Z, be sure to contact Ultranet.