People enjoy watching videos, which is why TikTok has become so popular. In 2022, video production will undoubtedly be one of the most important digital marketing trends. You should consider expanding your digital approach if you aren’t already generating videos.
Read the room on social media
However, the troubles of many Instagram celebrities have resulted in a serious lack of trust. People are becoming more sceptical when it comes to influencer endorsements. This does not, however, imply that influencer marketing is unsuccessful. It simply means that individuals are more picky about who they trust.
If you want to get into influencer marketing, do your homework on the person you want to collaborate with. Don’t just look at his or her follower count; pay attention to what’s being said in his or her comment area.
On the internet, we leave a large amount of data. As a result, many of us seek hyper-targeted personalisation. While discussing digital marketing trends, we can’t overlook this marketing strategy.
Consumers expect to see the exact material they want at the exact time they want to view it. That means it’s critical to personalise your digital marketing message and deliver it in the most effective way possible.
The good news is that more customizable messaging is extremely simple to implement. Whether it’s using Google Ads to advertise or using Mailchimp to send welcome emails, there are a plethora of marketing platforms that allow for automated personalisation.
When creating your email marketing strategy, don’t forget to segment your users. You can create various subscription pop-ups and categorise customers based on when and where they subscribed using complex technologies.
When establishing social-media advertising, don’t merely target all of your clients. Consider the many types of customers who might be interested in your items and create ad sets that appeal to their preferences. When composing personalised remarks, though, be cautious. Don’t go too personal. People want relevant marketing, but if you show how much you know about them, they may be scared away.