As many companies transitioned to remote work throughout the pandemic, digital marketing became essential to most businesses’ survival. This is still the case, as many have stayed remote or moved…
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1. Total Website Visits In order to establish your presence on the Internet, it is essential to have a website. Besides centralizing the most relevant information about your business, you…
The drive to understand customers is increasing and so is the need for accurate real-time analytics. While social media and online usage is on the rise, so is digital marketing…
Small business owners have to wear a lot of hats, including marketing their companies in today’s digital world. 2022 may have thrown curve balls your way, but it is time…
One of the most important, and often overlooked, aspects of running a small business is managing your finances. With proper financial management, you can ensure your business is running as…
Types of Digital Marketing There are many types of digital marketing that you can leverage to increase your audience reach. Using multiple digital marketing channels can help you create a…
Building a successful digital marketing strategy needs five steps that nurture customers throughout their interactions with your company. Plan, Reach, Act, Convert, and Engage are the five stages of a…
Today, marketing is predominantly data-driven. The more digital strategies and campaigns you can produce, the more profit you’ll see. Some examples of popular digital strategy campaigns are email marketing blasts,…
What is a Digital Marketing Strategy? A digital marketing strategy involves assessing what specific goals can be achieved through the use of online channels. The successful implementation of a digital…
Social media marketing is the process of promoting a product, service, or brand through various social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. The following are the essentials…