Video Marketing Guide: Essential Steps to Plan Your Next Marketing Video

By February 8, 2022 No Comments

Set goals for your video

Do not begin shooting videos unless you have a clear idea of what you want to achieve. While it may seem intuitive to judge success by the number of views or shares your video receives, you’re better off focusing on metrics that align with your overall company objectives. Increasing the amount of time users spend on your website, generating new leads, increasing sales, and improving conversion rates are all common video goals.

Choose how you’ll share your videos

Where you share your videos can have an influence on your goals and other areas of your video strategy so it’s crucial to have a concept of how you’ll distribute your films when you’re planning their development. When it comes to getting your videos in front of an audience, you have a lot of options, but don’t let the sheer quantity of video distribution platforms overwhelm you! Concentrate on the areas of the internet where your audience interacts with you frequently. Some platforms you can use to share your video are YouTube, Facebook, LinkedIn, Google Ads, Tiktok, and others.

Video helps your search engine optimization (SEO)

Including a high-quality video on a website can enhance the amount of time people spend on it. This easy activity could result in an increase in search engine results pages. In addition, for some search results, Google now provides highlighted videos. If your company optimises its videos properly, you could end up with some prime SERP real estate, resulting in a potentially higher click-through rate (CTR) and more traffic.

Video gets people to take action

Furthermore, people who employ video marketing get roughly 30% higher click-through rates and nearly 35% higher conversion rates on the internet. Even if generating revenue isn’t your primary goal, video can assist you in accomplishing your objectives. People rely on video for new information, so make sure your company can provide it. When you’re ready to record your videos, don’t just pull out your phone and press record without thinking about it. Take some time to think about what you’re going to make.

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