Align your ad messages with the buyer’s journey
When it comes to converting leads into paying clients, you’re in a bottom-of-the-funnel (BOFU) dilemma. This suggests you’re aiming for customers who are ready to make a purchase. As a result, it’s critical to provide sales-focused writing and even include appealing deals in the mix. At this point, you should also be brand-specific.
Don’t hesitate to share social proof which include testimonials of past customer or past clients to amplify your credibility. Show them why they are better off choosing you/
Offering incentives that are hard to refuse
You are well aware that nothing comes for free in the worlds of social media and advertising. Your target audience will not give you their email address or phone number until they receive something in return.
Those that are interested in learning more about your brand, product, or service, on the other hand, may do so in exchange for:
- Prizes for contests • Promotions and discounts • Free product or service trials
Use social leads
A reputable social media service would advise you to create lead adverts. These are ads that have pre-populated forms, making it simple for users to enter their information and for you to capture them as leads.
Create targeted ads
Social media advertising is nearly synonymous with targeted advertising. This is because it is one of the first things you learn while researching how to sell on social media.
The ability to position your adverts in front of a certain audience group is known as targeting. When activated, this feature groups together specific user profiles based on qualities, habits, and other parameters you specify during ad creation.
Deploy retargeting ads
Social media advertising is nearly synonymous with targeted advertising. This is because it is one of the first things you learn while researching how to sell on social media.
The ability to position your adverts in front of a certain audience group is known as targeting. When activated, this feature groups together specific user profiles based on qualities, habits, and other parameters you specify during ad creation.
Ultranet –
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