Integrate technology and data
According to a research, successful organizations place a high value on technology. The highest performers in the pandemic, those that outperformed their rivals by 20% or more in the previous year, gambled on data and technology. They were making better cloud and infrastructure decisions, had a single source of truth for data across the entire organization, and their technology elements were current, allowing them to be more agile and flexible.
Brands should prioritize not simply new technology adoption, but also experimentation and adaptability. This can help guarantee that marketing teams are well-prepared to respond to market shifts.
Implement identification and engagement tactics
It is critical to implement new identification technologies to replace third-party cookies, but solutions must always keep the user in mind. Too often, marketers have prioritized data collecting over improving the user experience. Brands that combine the two in their strategy may have a better chance of obtaining actionable client data.
Prioritize data privacy and consent
Marketers will surely lose out in this new digital landscape if they do not incorporate privacy and permission into their data acquisition tactics. Consumer trust can be increased by adhering to privacy standards, but this is only one piece of the picture. Brands must also provide people with customized experiences.
Invest in people and processes
New skills and people are required to keep up with the flood of new digital trends, privacy legislation, and technology. They will be in charge of the evolution of marketers’ digital strategies.
