Social media marketing has evolved over the past few years and surprisingly it can be used to boost ranking on Google. There are many social media strategies that help increase rank on Google and drive more traffic.
But does social media directly increase SEO? The answer from Ultranet to that question is no. This is because social signals are weak for search engines and Google will not index or crawl all the social posts. However, social media signals have the capacity to indirectly boost SEO rankings. The following three reasons that might help you to boost SEO.
1. Promoting Content on Social Media can increase backlinking
Promoting links to your blogs, services, and products creating link opportunities are important for SEO. Ultranet shares and promotes the content on social media is one part and people clicking on the link is another. The content should be engaging enough so that more people will click on the link, share, and follow.
Social media is one of the most powerful channels and has also become the most vital tool to boost SEO. People enjoy looking engaging and shareable content on social media which in return helps Ultranet to get quality backlinks.
2. Social Media can Increase the Visibility of your Content
Social media can increase website presence on another channel and have great potential to start a conversation with the audience. Social media not only helps in promoting content but also drive traffic towards the website by increasing the visibility of content.
Following tips will help you boost the visibility of your content and eventually increase SEO:
- Include link of website
- Use infographics, photos, or GIFs
- Include CTA (Call to actions)
- Use hashtags
- Tag brands and other pages
- Include effective content
3. Social Media can help to build Brand Awareness
Social media platforms are getting more popular day by day and top marketing agencies leverage these channels to the fullest. Sharing content on social media channels makes it easier for Ultranet targeted audience to engage with us and find us. Social media platforms have billions of users in one place and can give us the potential to get recognized and seen by more people.
Social media is not about just sharing and promoting content, but also about being consistent. Social media can help Ultranet to create a brand image and can get our brand recognized.
Google has not confirmed that social media being one of the most effective ways of generating traffic and boosting SEO. However, it has been confirmed that Google’s search algorithm most of the time ignores some of the social signals.
There are still tricks that can be used on social media to increase SEO. An advice from Ultranet is to widen the SEO concept and find more unconventional ways to drive traffic and boost SEO. It is important to think about the positive impact on SEO rankings and prominence of the site on SERP ( Search Engine Result Page).
Moreover, the internet is all about sharing ideas, fostering relationships, expressing identity, and building relationships. So, when it comes to building a successful online business, SEO should not be the only considered practice. There are many other ways such as social media that can be used as a powerful tool to increase your online presence.