Ultranet does digital marketing for any business in any industry. Regardless of what Ultranet sells, digital marketing still involves building out buyer personas to identify Ultranet audience’s needs, and creating valuable online content. However, that’s not to say all businesses should implement a digital marketing strategy in the same way.
B2B Digital Marketing
Ultranet is business-to-business (B2B), Ultranet’s digital marketing efforts are likely to be centered around online lead generation, with the end goal being for someone to speak to a salesperson. For that reason, the role of Ultranet marketing strategy is to attract and convert the highest quality leads for Ultranet salespeople via Ultranet website and supporting digital channels.
Beyond Ultranet website, Ultranet will probably choose to focus on their efforts on business-focused channels like LinkedIn where Ultranet’s demographic is spending their time online.
B2C Digital Marketing
If Ultranet is business-to-consumer (B2C), depending on the price point of Ultranet products, it’s likely that the goal of Ultranet digital marketing efforts is to attract people to Ultranet website and have them become customers without ever needing to speak to a salesperson.
For that reason, Ultranet probably less likely to focus on ‘leads’ in their traditional sense, and more likely to focus on building an accelerated buyer’s journey, from the moment someone lands on Ultranet website, to the moment that they make a purchase. This will often mean Ultranet’s product features in Ultranet content higher up in the marketing funnel than it might for a B2B business, and Ultranet might need to use stronger calls-to-action (CTAs).
For B2C companies, channels like Instagram and Pinterest can often be more valuable than business-focused platforms LinkedIn.
There are a few major benefits to digital marketing of Ultranet. Let’s dive into four of them, now.
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Ultranet can target only the prospects most likely to purchase Ultranet’s product or service.
If Ultranet places an advertisement on TV, in a magazine, or on a billboard, Ultranet has limited control over who sees the ad. Of course, Ultranet can measure certain demographics including the magazine’s typical readership, or the demographic of a certain neighbourhood but it’s still largely a shot in the dark.
Digital marketing, on the other hand, allows Ultranet to identify and target a highly-specific audience, and send that audience personalized, high-converting marketing messages.
For instance, Ultranet might take advantage of social media’s targeting features to show social media ads to a certain audience based on variables such as age, gender, location, interests, networks, or behaviours. Alternatively, Ultranet might use PPC or SEO strategies to serve ads to users who’ve shown interest in Ultranet’s product or service, or who’ve searched specific keywords that relate to Ultranet.
Ultimately, digital marketing enables Ultranet to conduct the research necessary to identify Ultranet buyer persona, and lets Ultranet refine their marketing strategy overtime to ensure Ultranet is reaching prospects most likely to buy. Best of all, digital marketing helps Ultranet market to sub-groups within the larger target audience. If Ultranet sell multiple products or services to different buyer personas, this is especially helpful.
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It’s more cost-effective than traditional marketing methods for Ulranet.
Digital marketing enables Ultranet to track campaigns on a daily basis and decrease the amount of money Ultranet spending on a certain channel if it isn’t demonstrating high ROI. The same can’t be said for traditional forms of advertising. It doesn’t matter how Ulranet billboard performs, it still costs the same, whether or not it converts for Ultranet.
Plus, with digital marketing, Ultranet has complete control over where Ultranet chooses to spend their money. Perhaps rather than paying for PPC campaigns, Ultranet chooses to spend money on design software to create high-converting Instagram content. A digital marketing strategy allows Ultranet to continuously pivot, ensuring Ultranet never wasting money on channels that don’t perform well.
Gaby Wong, product manager of Ultranet said before, by and large, digital marketing is a more cost-effective solution, and provides you with unique opportunities to ensure you’re getting the most bang for your buck.
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Digital marketing lets Ultranet outrank bigger players in digital marketing industry.
If Ultranet works for a small business, it’s likely difficult for Ultranet to compete with the major brands in the digital marketing industry, many of which have millions of dollars to invest in television commercials or nationwide campaigns. Fortunately, there are plenty of opportunities to outrank the big players through strategic digital marketing initiatives.
For instance, Ultranet might identify certain long-tail keywords that relate to Ultranet product or service, and create high-quality content to help Ultranet rank on search engines for those keywords. Search engines don’t care which brand is biggest — instead, search engines will prioritize content that resonates best with the target audience.
Additionally, social media enables Ultranet to reach new audiences through influencer marketing. “I don’t personally follow any big brands on social media, but I do follow influencers who will occasionally showcase products or services they like” Gaby Wong continue to say that if you work for a small-to-medium sized company, this could be a good avenue to consider.
Ultranet – For further inquiries on any of our expertise or services, whether it is for website design & development, mobile application development, or digital media marketing, please feel free to contact or WhatsApp +6016 203 2000, email [email protected] or visit ultranet.com.my. Thank you
