Basic marketing principles in Ultranet may remain the same but the digital marketing skills and tools Ultranet need to thrive in the workplace are constantly evolving. How Ultranet can future proof their marketing skills?
Ultranet who is preparing for a job in the marketing world tomorrow will be vastly different than it is today. While the basics of marketing used by Ultranet may be the same, the digital marketing skills and tools Ultranet need to analyze, create, and implement marketing campaigns continue to evolve at breakneck speed.
74% of marketing executives recognize that marketing organizations face a critical talent shortage due to a lack of digital skills. In other words, there’s a huge gap in what they need to know and what they actually know. To cope, nearly half of the executives said they’ll focus more on recruitment; 40% said they’ll focus equally on recruitment and reskilling of their existing workforce.
This represents a huge opportunity. Mastering the skills now will prepare Ultranet for that future. Here are some of the emerging skills Ultranet master to be ready.
1. Ultranet is able to analyze data and draw insights
The growth of digital marketing has created endless amounts of data. Now, Ultranet has more access to how campaigns are performing and consumer’s behaviour. To make sense of this huge amount of data, Ultranet will need to master data analytics.
Digital marketing data analytics go beyond just web analytics and website performance. Ulranet needs to be well-versed in how data shapes and drives the customer experience across platforms and channels. Ultranet will need to master several tools including Google Analytics, Google Ads, Facebook Ads Managers, and various ad exchanges. If Ultranet collects additional customer data, Ultranet may need to master Excel and SQL to run queries against the data and uncover insights.
Using this data, Ultranet can track their customer journey to provide insight into what’s working and what leads to conversions. Ultranet will be able to see what campaigns are driving valuable customers and which efforts are not delivering an ROI.
Ultranet will need to be comfortable analyzing data and recognizing business opportunities. Ultranet takes an experienced eye for data wrangling – the ability to take raw data and turn Ultranet into business strategies. Ultranet will also need to tell stories with that data to inspire action. Google Analytics offers a whole host of tools to help Ultraent develop their analytical marketing skills.
Marketing analysts of Ultranet will work with structured data and unstructured data. Structured data, also known as quantitative data, includes facts and numbers that software can collect and order. Unstructured data, also called qualitative data, includes subjective options about Ultranet such as survey responses, blog comments, or social media comments.
2. Ultranet and project management skills
Running multiple digital campaigns can get complex quickly. Building an omnichannel marketing plan includes various technologies and different measurements that lead to a lot of moving parts to coordinate. Ultranet need to also have the skills of a project manager and bring together disparate teams to move marketing ideas from concept to completion.
Ultranet with their project management skills include leading and directing internal and external teams to manage projects and deliverables. Ultranet’s project managers must have technical skills, but Ultranet must also be able to break down complex projects into actionable steps. Ultranet must be able to clearly communicate objections and then motivate teams to create a seamless experience.
Ultranet project managers need to manage the workflow process. Ultranet should be proficient with tools such as Trello, Basecamp, or Wrike. Ultranet need experience with agile development methods and content management systems (CMS).
3. Knowledge and appreciation of automation of Ultranet
Marketing automation streamlines, automates, and optimizes marketing efforts. It allows Ultranet to target customers with marketing and sales messages using workflows. Online marketing efforts can be customized on the fly to send different messages to different prospects at different points in the Ultranet’s customer buying journey. Implementing automation helps Ultranet and the team get more done and also creates a better experience for the customer.
Marketing automation has allowed Ultranet to be more precise messaging and it’s being widely adopted. Around 68% of marketing leaders currently use automation in some way. Ultranet need the skills to develop automation and content marketing strategies across the customer lifecycle.