As a digital marketing entrepreneur, you’ve always got to be looking ahead. Until 2026, the compound annual growth rate of the online marketing industry is 9%. Therefore, you’ve got to think in the long term if you want to succeed in a market that’s getting more crowded every year.
Now that 2023 is visible on the horizon, let’s go over the top industry trends that I think you’ve got to be on top of if you want to stand out in tomorrow’s digital marketing space:
Hyper-personalization
In Dale Carnegie’s 1936 classic, How to Win Friends and Influence People, he wrote that a person’s name is to him or her the sweetest and most important sound in any language. He wasn’t wrong. We naturally love to be addressed by name, as doing so is dignifying and a marker of respect.
Our marketing campaigns should reflect this tendency. Emails and SMS that don’t include your lead’s name are a major no-go. As third-party cookies are being cracked down on in 2022 and likely will continue to be in the future, it’s important to ask for your lead’s name and other identifiable information when they sign up. Cookies are slowly becoming a thing of the past, so collecting personalized user data is something you will have to do increasingly on your own.
More mobile-first visuals
Who doesn’t love stunning visual content, such as infographics, reels and informative videos? For many of us, this is how we prefer to learn, rather than through long walls of text (no, the irony here is not lost on me). I suggest ramping up your visual content production if you want to compete in 2023’s information space, and more generally, in a world with increasingly shorter attention spans.
Optimizing your visual content for mobile devices should always be top of mind. Desktop visual production should be an afterthought. These days, the clear majority (nearly 54%) of web traffic comes from mobile devices, and this percentage will increase in 2023. Therefore, I suggest keeping vertical, mobile-friendly visuals at the top of your content schedule.
Clips, reels and videos
While we’re on the topic of visuals, we can’t ignore the enormous influence that TikTok, YouTube Shorts and Instagram Reels have had on the industry in recent years. With TikTok nearly doubling its monthly users in 2022 to almost two billion, it’s likely that its influence is only going to continue to climb in the year ahead.
Creating short, vertical video content in the 30-second to 3-minute range is ideal. Long video content has its place on YouTube, but to unlock the true viral potential of your videos, it’s best to shorten them and make them mobile-optimized. The more short vertical videos you produce, the greater the chances of going viral and having your content shared widely.
Ultranet –
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