1. Old truth: Marketing begins with knowing your customer. New truth: Marketing begins with knowing your customer segment. The Covid-19 crisis has reinforced what we already know: that brands must communicate…
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With some big challenges in digital marketing, marketers are being pushed to change with new tools and talent. In this article, we look at the skills and technology needed to…
1. Search engine optimization Search engine optimization (SEO) is a method to optimize digital content so that it ranks high in search results when a user researches specific topics or…
Converting leads to buyers Marketing agencies must attract and convert leads into sales to continue operating. But it’s normal for most of these to not generate sales, considering that 79% of marketing leads never…
What’s the right way to design a website? If you were asking this question back in 2002, you’d probably hear a short list of best practices focused on user experience,…
As technology advances, more and more people rely heavily on their mobile applications to go about their everyday lives. Unsurprisingly, there has become a growing demand for qualified mobile app…
1. Superior search engine optimization (SEO) strategy A superior SEO strategy is key to achieving your company’s selling potential. What is SEO? It’s the process of optimizing a website to…
1. You’re directionless – you don’t have a plan I find that companies without a digital strategy (and many that do) don’t have a clear strategic goal for what they…
Now that 2022 is over, it’s out with the old and in with the new — especially when it comes to web design and product design. Whether you’re hiring a…
Mobile application development is the process of making software for smartphones, tablets and digital assistants, most commonly for the Android and iOS operating systems. The software can be preinstalled on…