The hardest part about SEO is its fluidity. Google updates its algorithm 500-600 times a year. That means there’s at least one update every single day of the year. Even…
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It can be tricky to keep up with digital marketing trends as the industry changes so fast. Plus, there are many working parts to a successful digital marketing strategy or campaign –…
In 2022, everybody is trying to make money off other people’s stupidity. That’s amplified when you bring the virtual world into the conversation. As the world of NFT — non-fungible…
Emails are back! Who uses email marketing in the era of social media marketing? You need to rethink that because even in the age of social media, more than 70 percent of…
Digital Copywriting Dos and Don’ts A Best-Practice Guide to Copywriting in Digital Marketing What is the role of a Digital Copywriter? A digital copywriter writes text content for digital media,…
Introduction If you’re a web developer who creates graphical user interfaces (GUI) for your applications, then you’re probably familiar with accessibility but possibly daunted by all it entails. Are you…
Search engine optimization has come a long way over the past 25 years. Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings…
To unlock your online marketing strategy’s full potential, it is crucial to know what the 4 D’s of digital marketing are, and how to make use of them. 1. Digital…
Video production People enjoy watching videos, which is why TikTok has become so popular. In 2022, video production will undoubtedly be one of the most important digital marketing trends. You…
Mastering the 3Ps, or three major pillars of advertising — Persona, Philosophy, and Personalization – is critical to properly managing your data. The proper people (Personas) and the correct data…