Ultranet claims that the website is now popular for business owners to grow and broaden their business in this age of digitalisation. Most importantly, you should realise that your website has an impact on the perceived reputation and efficiency of your company. However, very few people realise how colossal this impact really is. Most importantly, you should realize by now that your website has an effect on the perceived credibility and quality of your business. However, very few people know just how colossal this effect actually is. In fact, many businesses struggle to turn underperforming websites into websites that actually boost credibility and client acquisition. Today, Ultranet is going to share with you 10 staggering facts about websites. Here we go!
It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website
In other words, that determines whether they like your site or not, whether they’ll stay or leave. As common as it is to say “don’t judge a book by its cover”. However, Ultranet believes that websites are subject to an extreme level of snap judgements that immediately influence perceptions of credibility. It’s just a simple matter of choice. Whereas chances are for any given search query, there are multiple search results that fit the needs of the user.
38% of people will stop engaging with a website if the content or layout is unattractive
This includes you who are reading this article. Ya, it’s you! You got past the 0.05 seconds of doom. In fact, any snag a user hits on your site, design or navigation will be fatal to your chances of turning that user into a lead. Moreover, not all websites that look good initially are good at getting the job done and converting users into leads and customers. As a matter of fact, users have made it clear that they won’t tolerate a website slipping up at any point. Therefore, Ultranet advises you to invest in a well-designed and well-structured website from start to finish.
88% of online consumers are less likely to return to a site after a bad experience
The internet doesn’t hand out second chances. Everything we’ve learned so far tells us that bad website design, outdated aesthetics and low usability are major credibility killers. Therefore, Ultranet suggests you update in 5 years and maintain it as a modern and responsive website. With that, you will get to increase your conversion rates as your visitors will not be frustrated.
77% of agencies believe that a bad website User Experience is a weakness for their clients
Ultranet believes that a bad user experience (UX) is the most significant weakness agencies identified. User experience and design are not separate concepts. They couldn’t be more connected. The visitors nowadays will choose to visit your competitor website if they do not enjoy viewing a website. This happens easily in this competitive market where there is a massive option provided for the visitors.
39% of people will stop engaging with a website if there is a loading problem of your media
Ultranet does note that high-resolution media such as images or videos sometimes will not load or take too long to load. If a company fails to update and fix broken images on its website, it will show a company did not pay attention to the detail and level of organization. Probably this is not a great thing that you wish to hear from your visitors. Hence, Ultranet suggests that you can utilize an optimization tool to enhance the loading time while retaining the resolution of your media.
47% of Users expect a maximum of 2 seconds of loading time for an average website
Slow load times of images are easy to identify since it is caused by large file size. How about loading time for the webpage? It may be tempting to pepper your website with beautiful, high-resolution images and it can greatly detract from your website’s effectiveness. In fact, not only does slow load time affect user behavior by causing users to leave your site, but it also affects SEO. Ultranet is here to advise you to use a tool that is available online to check the speed of your website’s pages so that you can diagnose any potential loading issues.
Slow-loading websites cost retailers RM10.59 billion in lost sales each year
Ultranet need to let you all alert about this staggering statistic. Ultranet believes that you all know what it means. If you’re missing the mark when it comes to page speed, you’re also missing out on the chance to bring on new customers through your website.
75% of consumers admit to making judgements on a company’s credibility based on the company’s website design
When you think about it, it’s pretty incredible that the credibility of a company is so powerfully linked to the aesthetic quality of its website. However, Ultranet would like to emphasize the importance of a website design in 2021. You need to know that a website serves as a window into the way a company operates. As such, it needs to exude credibility in every sense of the word. When it comes to portraying credibility on a company website, step one is to have a modern, updated design that shows your company cares about its digital presence. This includes implementing all of the aspect ratio, image, font and layout information we discussed above. Moreover, credibility is also driven through a website’s content, and content should always go hand in hand with design. Good design relies on seamless integration of quality, informative, and credibility-boosting content into the overall fabric of the site. Most importantly, you need to ensure that or website contents reinforce its design to keep users interested and engaged.
It takes 2.6 seconds for a user’s eyes to land on the area of a website that most influences their first impression
Do you believe that it just takes much less than a second for a visitor to form their opinion on the quality of a website. If your website passes the snap judgement test, you have to keep it up in order to retain the user’s positive impression. Ultranet recommends that the next hoop your website needs to jump through is the user’s first conscious impression, which is typically an area on the landing page that will influence their perception of the website’s quality. Users take an average of 2.6 seconds to find this spot, so it’s important to be engaging right away. Whereas, Ultranet believes that the key to creating a positive first impression is a combination of extreme clarity and quality design. Every landing page should have a logical area where you want your user’s eyes to land. This area will most often be a line of text or media that introduces your company to the user.
Images are great. They add depth and significance to a user’s impressions of a website while spicing things up
Ultranet reminds you to pay attention to the main image of a web page. It’s important to make sure that this image communicates effectively and reinforces the brand. You can choose images that are relevant to your product or service offering and will not distract from the overall objective of the website. Most importantly, don’t go overboard. Users spend an average of 5.94 seconds looking at a website’s main image.
If you read until the end and think there’s room for improvement on your website. Take action to increase leads and conversions, take action to avoid frustration among visitors!
Ultranet – For further inquiries on any of our expertise or services, whether it is for website design & development, mobile application development, or digital media marketing, please feel free to contact or WhatsApp +6016 203 2000, email [email protected] or visit ultranet.com.my. Thank you.