Hashtags play a significant role in the content that appears on the TikTok for you page (FYP). When using TikTok for a marketing campaign, trending hashtags will be grouped together and presented on the discover page, therefore it’s critical to pay attention to these terms.
While many users will incorporate any trendy hashtag in the caption of their TikTok video, this isn’t always the best strategy for increasing views or brand awareness—especially for marketing purposes. Instead, you should be judicious about which hashtags you use. The best approach to do this is to look at other videos with the same hashtag, identify trends, and try to duplicate them in a way that reflects your own brand.
Know your audience
Many other social media networks have a considerably older readership than TikTok. With 60% of consumers aged 16 to 24, it’s critical to comprehend the specific obstacles of marketing to Generation Z. While many people mistakenly believe that generation Z consists solely of children, this is not the case. People born between 1997 and 2012 are known as Gen Z. This means that the oldest members of Generation Z are in their early twenties, which is an attractive demographic for a variety of businesses.
Reach out to influencers
When it comes to social media, especially TikTok, it’s no surprise that influencers reign supreme. Popular creators with 100 million or more followers include Charli D’Amelio, Addison Rae, and Khabane Lame. So, if you really want to increase your exposure, reach out to a content producer with a significant following.
Reaching out to TikTok’s younger audience can be difficult, especially since many of these users are accustomed to skimming through advertisements on a daily basis. Brands should build stronger relationships with larger content creators rather than launching a marketing effort on their own. Sending out PR packages is one of the most effective ways to accomplish this.
Influencers may easily try new items and promote them to their audiences using PR packages. In order to acquire these deals, many content creators will bargain with brands. In exchange, makers will create advertisements and unboxing films to promote the products.
TikTok’s library of diverse visual effects is one of the more interesting parts of the app. While these may appear unrelated to marketing, they can be an effective technique for increasing views.
Here’s the deal: if you find a video with a cool effect, you can click on it to activate it. You’ll be transported to a new page with links to other videos that employ the same effect. Many users will be intrigued by the thumbnails and will click on other movies in the collection out of pure curiosity.