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Mobile Marketing: Benefits and Importance

By April 3, 2023 No Comments

What is Mobile Marketing?

Mobile marketing is a type of digital marketing that utilizes multiple channels to reach audiences via smartphones, tablets, and other mobile devices. It can involve mobile search ads, social media advertising, in-app ads, SMS advertising, and more, appealing to people in the way they already interact with their phones.

Mobile marketing is the marketing of businesses geared towards mobile devices. Mobile marketing content is optimized to appeal specifically to mobile (especially smartphone users). This kind of marketing differs from other forms of marketing. All aspects of successful mobile marketing are more effective at appealing to the way people interact with their phones.

Why is Mobile Marketing Important?

Mobile marketing is important for the simple reason that it is necessary. Your customers are already viewing paid ads and branded content on their devices and if you are not concentrating your marketing efforts in this area, you will be at a loss. Smartphones are effectively an extension of your customer, which means they are involved in more activities and spending more time looking at their screens. So, forgoing mobile marketing is forgoing the potential attention during the 5.4 hours the average American spends on their phone.

Like other forms of marketing, mobile marketing requires a strategy for ideal performance. Mobile marketing opens your business up to a world of new marketing potential.

Mobile Marketing Benefits

Large Audience

With 6.6 billion people (and counting) carrying a smartphone with them practically everywhere, mobile content and advertising has plenty of opportunities to be discovered.

Accessibility to a Broad  Audience

People of all walks of life, with all kinds of jobs and hobbies, spend a lot of time with mobile devices. They know that no matter what they’re looking for, they can likely find it faster and easier with their mobile device.

It’s important to note that the majority of web traffic is actually from mobile devices. That trend has increased rapidly over the years, stabilizing around 52-54% for the last few years. Since 2011, mobile internet traffic has shot up dramatically from 6.09% to 53.98% in 2021.

What this means for your business is that regardless of which audience you’re appealing to, you’ll need to reach them on their smartphones or mobile devices. As mobile searches grow, they’ve provided businesses with a new way to find the exact audiences they’re looking for.

Localization

Mobile marketing enables businesses to reach mobile users in specific locations — and adapt their marketing campaigns and messaging accordingly. Geographic targeting is a critical advantage for any business to have since people carry their smartphones with them as they travel and visit different locations. Features like geo-fencing allow the sending of location-specific notifications to mobile users as well.

Personalization

Can you spend over 5 hours per day interacting with your phone and argue that it’s NOT a significant part of your life?

The reality is that mobile devices are not just physically close to most users but they’re constantly on the user’s mind. What’s more, these are the same devices they are using to constantly stay in touch with friends and family. Mobile devices, and the communication that takes place on them, have become an integral part of daily life in a very personal manner.

This isn’t just a benefit of mobile marketing; it’s an important part of mobile marketing strategy. Personalization is an increasingly important trend across digital media. With mobile marketing, you have a different kind of opportunity to communicate more personally with potential customers.

Testing & Improving

The advantage of digital marketing is the ability to optimize campaigns based on audience feedback, and this is no different with mobile marketing. As with most forms of digital marketing, campaigns need to be monitored frequently and improved through A/B and multivariate testing

Easy Sharing

Compared to other marketing methods, mobile marketing has the most viral potential. People generally use their phones for sharing. They share photos, videos, memes, and everything else with a few quick taps on their screen. With some testing, you are better able to create viral content that appeals to your audiences. When you strike a chord with mobile marketing, users find it far easier and are more inclined to tap the “share” button or tag someone who might be interested.

Better Responses

Mobile ads get better responses in the consideration stage than other ads. While people are more likely to convert and buy on desktop, they aren’t going to be seeing your ads as often while they’re still passively considering it. Mobile content enables your business to stay in peoples’ minds as they go about their days.

Creativity

Mobile ads offer lots of room to get creative and go beyond the boundaries of what a traditional ad might be. For example, a banner ad might work fine on a platform like LinkedIn, while the Instagram campaign might need a sound-off video, the Snapchat campaign could require a special filter, and the TikTok iteration might work best with a UGC-style ad and branded hashtag campaign. There are so many options.

Each platform has a different language and unique audience. We recommend using professional tools like Alison creative analysis platform that look at ad performance across many platforms and pinpoint exactly which features are working well and which need a change to boost results.

 

Ultranet –

For further enquiries on any of our expertise or services, whether it is for website design & development, mobile application development, or digital media marketing, please feel free to contact or WhatsApp +6016-2032 000, email [email protected] or visit https://ultranet.com.my Thank you.

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