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Effective Ways to Advertise during the COVID-19 crisis

By January 4, 2022 No Comments

COVID-19 has transformed corporate patterns in customer priorities and entire marketing tactics as it dominates Google searches. Review these search trends on a frequent basis and be ready to add new keywords to your ads as needed to maintain a strong relationship with your consumers.

Set up lead magnet

An incentive such as “55 percent off shipping” or “promo code” may generate new leads and purchases, allowing you to reach out to new clients. When they plan to buy, make sure to list your product or service and how it will benefit them. You can change your offer and choose items on sale, or you can create a related product to meet client needs.

Advertise using social media platform

Plan out your social media posts for the following three months. Because individuals are spending more time on their phones, this is the ideal time for you. You may conduct some free marketing for your company.

Free advertising

This is especially true for Facebook and Instagram, where you can integrate some type of branding in your post image, short video clip, live streaming, and so on. If you have a business website, you can share blog entries or articles on social networking sites like Twitter and Pinterest. You can repurpose existing content to create newer stuff to publish on social media. This assists in driving more traffic to your website from the social media platform.

Paid advertising

Get help from experienced digital marketers with media buying, content generation, and visual design. As paid advertising is something you should consider, otherwise you will be wasting every dime for no return. Setting a budget for how much money you’ll make and allocating 10-15% of it to advertising is a fantastic idea. Many online businesses have confirmed the validity of this computation format.

Use prominent keywords

When someone searches for a specific keyword on Google, Google AdWords can help your website appear more frequently on the first page. You can conduct research by entering in a few keywords that are relevant to your business or those your competition is using. This could assist you in determining which keyword is the most popular and likely to be targeted.

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