Ways To Incorporate Artificial Intelligence To Your Digital Marketing Strategy

By April 18, 2023 No Comments

Previously, Digital Marketers were hesitant to use AI in their campaigns, but with the advancement of AI and its achievements, AI has proven that it can and will offer transformation to the marketing industry, removing much of the ambiguity.

  • Use Chatbots

A chatbot is a software program that can have discussions (or “chat”) with humans, using artificial intelligence to determine solutions. You may have utilized a chatbot while trying to find solutions to a query on a website. Chatbots can have both audio and text discussions, with the latter showing as chat boxes on your computer display. Clients can be served 24 hours a day, seven days a week, and their data can be saved for future use. Furthermore, chatbots have numerous uses, and the combination of chatbots with artificial intelligence and machine learning is the new game changer.

Chatbots are also successful marketing instruments since they can provide customer support that benefits both the client and the business. Collecting data about customers can help you tailor your messages as per specific customers, and deliver those focused messages on your behalf. Chatbots could also help buyers identify the things they may be searching for by asking more precise inquiries that lead them along the marketing funnel.

  • Email Marketing 

Artificial intelligence enables marketers to customize email marketing campaigns, and in turn enhance their SEO marketing services, depending on user behaviors, allowing them to send emails in response to specific activities. With the help of AI, brands are tailoring emails to reach their target demographic. Customers’ behavior and preferences can now be used to customize information. This helps them to send relevant emails to consumers’ inboxes, improving their email marketing performance metrics, with subject lines, product recommendations, and messages all tailored as per the customer’s preferences.

AI takes the uncertainty out of sending emails by calculating the best times to send them depending on your subscribers’ activity history. Time zones, unavailability, and the particular habits of your subscribers can all be taken into account by AI technology in order to properly optimize the schedule for delivering your emails. 

  • Promotional Personalization 

Whether it’s product referrals, incentives, freebies, or reimbursements, AI knows what works effectively with each of your consumers based on their history, preferences, and behaviors. When a consumer decides to abandon a shopping cart, AI can retarget them with an email, either to persuade them to return and purchase the product, or to suggest a similar option.

AI may be used to collect more data on customers and prospects, as well as forecast future behavior and produce more focused marketing, in addition to addressing queries via chatbots. That content could be communicated by a chatbot, interactive content on a website, or email, as stated above. Since AI can help provide the correct email message at the right time by employing dynamic content and selecting that material based on historical customer behavior, AI can assist in delivering the right email message at the right time.

A call to action (CTA) will be included in your emails, which will direct your consumer to a landing page where they can quickly finish the transaction. The likelihood of conversions is greatly boosted due to the AI that is designed to provide personalized suggestions.

  • Digital Advertising 

Artificial Intelligence (AI) is frequently employed in digital marketing to achieve maximum effectiveness; it is used on social networks such as Facebook, Google, Instagram and Twitter to deliver the best possible impression on their users. User data such as gender, age, interests, and other factors are studied in order to offer them appropriate advertisements.

Marketers can recognize micro tendencies and even predict future trends using AI technologies. They will also be able to make strategic decisions. As a result, brands can cut down on digital advertising inefficiency and ensure that their money is spent wisely.

  • Internet Searches

The manner in which individuals carry online searches has evolved. As a result, we should now consider how this may change the way marketers generate and optimize online content. Voice Search, Google’s algorithm, as well as other AI advancements are examples of new advancements that have transformed Internet searches and search engine optimization (SEO).

Apple’s Siri, Amazon Echo, Microsoft’s Cortana, and Google Home are some other examples of breakthroughs that can run searches just by speaking or pushing a button. 

  • User Experience and Web Design

It is possible to personalize a website experience using sophisticated algorithms. AI can present deals and information that are more relevant for each user type after analyzing hundreds of data points on a single user (including geography, demographics, equipment, engagement with the site, and so on).

A positive user experience is really what retains visitors on a website, and the longer they stay, the more likely they are to convert into customers.

Chatbots, which we discussed above, are one of the numerous opportunities that AI offers to make the user journey more user-friendly.

Additionally, if you believed that a great website could not emerge without the services of a developer and designer, you were mistaken. That is, however, no longer the case. There are currently programs that use artificial intelligence to build a website based on information provided by users (like images, text, calls-to-action, etc.). It can make the website appear more professional in a fraction of the time and for a fraction of the cost.

  • Predictive Analysis 

Artificial Intelligence (AI) makes predictions based on data. Data, statistical techniques, and machine learning are all used in predictive analysis. Predictive models can be used in a variety of fields, including marketing.

These models enable you to anticipate the likelihood of a particular prospect becoming a customer. They can also forecast other factors, such as the quoted amount required to complete a conversion or even which customers are more likely to make multiple purchases.

The important thing to remember here is that predictive models are only as effective as the information you offer when building them. As a result, if your data contains errors or has a high amount of unpredictability, it will be unable to make proper or accurate predictions.

The rank of leads or lead scoring is an example of how this discipline is used in digital marketing. Machine learning models can be taught to rank prospects or leads depending on factors defined by the sales department as “eligible purchasers.” As a result, the sales staff will spend considerably less time on leads that will never transform and much more time on leads that will. This results in significant time and resource savings, in addition to contributing to increased sales.

  • Content Creation and Curation

Despite the fact that AI won’t be able to write its own political viewpoint for a weekly column or a personal blog on the finest and most effective advice for a certain business, there are some areas where AI-generated content might be valuable and entice website visitors. It can help you save a significant amount of time and money. AI can already produce stories and news based on facts and information, for instance. It can create human-like content by evaluating hundreds of chunks of information and processing many terabytes of data. Content creation tools like Wordsmith, Quill, and Article are already in use by well-known newspapers like the Associated Press and Forbes.

Not only can AI create content, but it could also curate it. Artificial intelligence-assisted content curation will allow websites to engage better with users and provide them highly relevant material. This method is frequently used to provide personalized content suggestions that the viewer may find useful, such as Netflix’s recommendation system could also offer suggestions for movies and television shows that you might enjoy with great accuracy. 

  • Upgrade Your Online Shopping Experience

Artificial intelligence (AI) in digital marketing has the ability to modify and enhance the way we shop online. To improve users’ shopping experience, many firms tend to experiment with various kinds of artificial intelligence. With virtual reality, individuals may really test or try on items or clothing before purchasing them, rather than just looking at photographs of them.

IKEA, the Swedish furniture manufacturer, is a wonderful example of this. It elevates AI digital marketing to a new level. It is releasing an augmented reality software that will allow shoppers to see IKEA products in their own houses. Users will be able to input the measurements of their space into the app. Following that, customers will see a variety of things based on distinct designs and life stages.

Customers would be able to see a product as it might appear in their own homes when they make a purchase. A customer can order a product directly from the app to make a purchase. As a result of AR, customers may browse for home furnishings from the comfort and privacy of their homes. 

  • E-commerce 

When implemented effectively, artificial intelligence may have a big impact on e-commerce entrepreneurs. From developing websites and content to making product recommendations, inventory control, and providing customer support, AI can do it all. AI could also be used to forecast e-commerce revenues, conduct competitive market research, and discover customer search trends, among other things.


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