There is so much competition out there in every industry today, and Ultranet believes that your company could be one of those competing with local, regional, national and global giants. Whereas, one of the best ways for you to survive, thrive, and gain a competitive edge is to get your customers to spend more money.
If you’ve got a mobile platform, you’re already headed in the right direction. It’s clear that consumers nowadays adapt to online shopping through mobile apps. With that, you have to understand your customers and adapt to it to make sure that your app is successful and profitable. You’ve got to figure out what they want and how they want it.
Ultranets wants to assist you to develop your business and we are here to share our insights. Here are the 6 ways for you to increase your sales by increasing your customer spending through the use of a mobile app.
Implement a customer loyalty program
Ultranet wants to remind you all that customer loyalty programs are designed to keep your customers coming back, which makes it more likely that they’ll spend more money. Having a mobile app makes it 59% more likely that your customers will be willing to join your loyalty program. That’s because everyone wants to save money and receive rewards. Based on research, Ultranet found out that the majority of the consumers would like to save money followed by receiving rewards, earning rewards and others. In addition to that, approximately 80% of the consumers say that they are more likely to shop at stores with loyalty programs. Therefore, it’s clear that your business needs to implement this strategy.
Loyalty programs are great for you as a business owner or even entrepreneurs because they encourage repeat purchases. It’s also much cheaper to sell something to your existing customers than it is to acquire new ones. Moreover, this is a great strategy because it encourages your customers to spend more money so they can reach the next tier faster. But it keeps them happy as well because they continue to get rewards along the way. Besides, implementing a loyalty program will increase the order frequency and average order amount. Apart from that, the best part of a mobile app is to keep a record of all of their transactions. Your customers won’t need to carry around a punch card or membership ID either since the app can replace it.
Monitor the behaviour of your customers
Having a mobile app gives you benefits that you wouldn’t get if you just had a physical store location and a customer comes in. They walk around the same sections of your store to check out products each time they visit, but they don’t buy anything. You won’t know about this and Ultranet do know that you can’t do anything about it.
But with a mobile app, you can see their browsing history. So you’ll know if a customer keeps searching or browsing for things in a specific department without making a purchase. Then you can send them personalized ads or discounts based on their interests. Based on research, 79% of the consumers say they are only likely to use a brand’s promotions if the promotions are tailored to previous interactions. With that, it’s clear that your promotions aren’t effective unless they are specific to a customer’s behaviour. Mobile apps make it much easier for you to track this behaviour and act accordingly.
But this strategy doesn’t only work for customers who are browsing and not buying anything. It’s also perfect for customers even after they buy something. Additionally, Ultranet reminds you to take this approach one step further and try and upsell or cross-sell items based on their purchase history. Not only that, you can track the behaviour of your customers through your mobile app and give them a more personalized shopping experience.
Push notifications are your ally
Ultranet does believe that push notifications are staying in touch with your customers and reminding them to shop. Customers often install an app that later forgets to use or don’t use frequently enough. However, push notifications are a great way to send information to customers and retain them in your app. You can use push notification for a variety of different purposes. For example, you can inform customers of a new feature in your app. Or you can send them information about current discounts or bestsellers. Also, you can distribute coupons.
Another great thing to do is to personalize content sent through push notifications, depending on users habits. You can do this by creating events by which you will know user behaviour and habits. By knowing your customers and their habits, you can easily return mobile e-commerce visitors. Furthermore, we developed a special widget on the home screen that showed up every couple of weeks if the notifications were disabled. Also, we added the Turn on notifications button right after the widget so customers can quickly do the task. Think of different ways push notifications can work out for your e-commerce and definitely implement it. But be careful not to be too spammy!
Enable multiple payments to your customers
Ultranet noticed that there should be as little steps as possible from the time the customer puts a product into the cart, to the successful order. To decrease your shopping cart abandonment, enable multiple payments to your customers. In this way, customers will choose the best option for them and quickly finish the order.
You can provide options to pay by credit card, payment by cash or even payment with crypto value. There are many new currencies these days and it is important to know your customers and their habits, so you can provide payment options they actually use.
Take maximum advantage of your mobile app
Ultranet holds a stand that Ecommerce apps are not just one version of your webshop. It is a representation of your business and you can use it in many different ways except shopping. Accordingly, you can build a brand, stay ahead of the competition, develop communication and collaboration with customers through your app.
By building an attractive and interactive app that is going to reflect your brand, you are painting a picture of your company. It is important to stick to your brand’s colours, fonts, and general look to enable easy recognition. Other than that, the application should run smoothly, be informative, easy to use and above all functional. “Less is more” rule applies to mobile apps more than any. So make sure you run a good UX/UX analysis and constantly improve your mobile app for better customer experience.
By having a functional e-commerce mobile app that reflects your brand you will see an increase in your app instalments as well as sales.
Ask your customers for feedback
Ultranet advises you to get the opinions from your customer by asking them. Just ask them. Asking your customers for feedback shows that you care about them, which will increase your chances of retaining them. Use surveys and interviews to accomplish this. Some can be quick while others may be longer and more in-depth. Below are the questions that you can survey on:
- What is your overall shopping experience?
- Were you satisfied with the shipping, delivery, and packaging?
- Are you satisfied without our customer service?
- Are you satisfied with our products or services?
Make sure you’ve got a clear goal when you’re doing this. It will make it much easier for you to get valuable information. Sure, the goal here is to keep the customer happy, but you also want to get some insight out of this as well. Not only that, but you can also reward customers for providing feedback. If you’re doing this from your app, just make sure that you’re not in violation of any rules.
If you want your business to be successful today, as well as in the future, you’ve got to get your customers to spend more money. Your app is the perfect way to get them to do this. Points discussed above are the steps that can improve your sales. Don’t just pick one of these tactics, use all of them. If you follow these tips, you’ll definitely see an increase in customer spending on your mobile app.
Ultranet – For further inquiries on any of our expertise or services, whether it is for website design & development, mobile application development, or digital media marketing, please feel free to contact or WhatsApp +6016 203 2000, email [email protected] or visit ultranet.com.my. Thank you