6 SEO Examples to Imitate on Your Business Website

By May 9, 2023 No Comments

1. Long-tail keyword integration

Keywords are one of the most essential components of SEO. By incorporating keywords into your written web content, you can communicate to Google which searches your content is most relevant to, helping it rank for them.

Specifically, you should aim for long-tail keywords — that is, those that are several words long. Longer keywords tend to be more specific, meaning you can reach a more relevant audience and face less competition from other businesses.

Aireserv provides a great example of this in their content.

In one of their blog posts on cleaning air purifiers, they didn’t simply target a short keyword like “air filter” — they went after the long-tail keyword “how to clean an air purifier,” which they included in both the title and subheading of the piece.

As a result, their article holds the top spot in Google rankings for that keyword!

2. White space

Visual design is one of the primary contributors to the overall user experience on your website. If your site has a poor appearance, users won’t want to stay on it. And when users keep clicking away, that tells Google to rank you lower.

Visual design is composed of various elements, including everything from color schemes to page structure.

But one of the main visual elements on a site is white space.

White space is simply the space on a page that isn’t taken up by text, images, or other visual elements. Imagine the difference between a page completely packed with text and a page broken up into small blurbs and paragraphs.

Which would you rather read? Probably the latter.

Sun Auto Service demonstrates this principle seamlessly in their written web content.

In their informational pieces, they make sure to break up text into small sections. With headings, images, and white space inserted between the paragraphs, it makes things feel far less cluttered, leading to easier reading and happier users.

3. Compelling title tag and meta description

SEO starts with getting your content ranking in Google, but it doesn’t stop there. Once your content is ranking, you have to convince users that your site is the result they should click. If you don’t, you won’t stay high in rankings for long, since Google will assume your site isn’t valuable to users.

To gain clicks, you need to give each of your pages a compelling title tag and meta description, which together make up the blurb that appears in search results.

The title and meta should make it clear what your business is offering and why users should click.

The Exterminator in Wyoming does a fantastic job with this tactic.  Their title tag makes it clear what they do and where they operate. Their meta description, meanwhile, provides a compelling call to action (CTA) and highlights their “years of experience.”

4. Reputable backlinks

When Google ranks your site, one of the things it considers is how reputable you are. If Google views your site as authoritative in your industry, it will rank you higher — and one of the best ways to seem more reputable is to earn backlinks, which are critical to SEO.

Backlinks are simply where reputable sites in your industry link to your content.

When Google sees a known authoritative site linking to you, it assumes you’re authoritative too and ranks you higher. To earn backlinks, you can look for broken links on reputable sites in your industry and recommend that the site replace them with new links to your content.

Sweetwater offers one of the most impressive examples of SEO in this regard.

A short piece on their website entitled “True Stereo” earned a backlink from Wikipedia, which lists it as a reference on its “Stereophonic Sound” page.  While Wikipedia links are NoFollow — which means they don’t directly impact rankings like most backlinks — the fact that Google consistently ranks Wikipedia so high in search results still benefits Sweetwater significantly, since visitors to that page may encounter the link.

It’s no coincidence that that same Sweetwater piece ranks on page one for the keyword “true stereo!”

5. Fast page speeds

Did you know that 83% of users expect pages to load in three seconds or less? If your site doesn’t meet this expectation, you’ll have quite a few users bouncing from your site — which will tell Google that your site isn’t useful to them, causing it to rank lower.

To improve your page speeds, you can implement techniques like:

  • Compressing images
  • Caching web pages
  • Limiting redirects

You can check your website’s page speeds on Google’s PageSpeed Insights tool, which will give it a score between zero and 100. For an example of a site that’s managed to achieve an impressively high score, we can look at USA Flooring.  USA Flooring’s desktop site earns a 93 in PageSpeed Insights, meaning they probably don’t see many users jump ship during the loading process.

6. Responsive design

With over 50% of all Internet traffic coming from mobile devices, it’s no surprise that Google’s algorithms prioritize mobile-friendly websites. Without mobile-friendliness, not only will mobile users not stay on your site, but Google will penalize you in rankings.

To stay high in rankings, you should practice responsive design on your site. Responsive design refers to a type of web design where your site changes its layout to fit whatever screen it appears on.

One of the best SEO examples of responsive design comes from Ravensburger.     On a computer screen, Ravensburger’s online store displays their products in a grid formation, with three products per row. A phone screen is vertically oriented, however, so the store’s mobile version lists the products in a single column running down the page.

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