With a rising number of people accessing the Internet through smartphones and tablets, the development of mobile apps has a unique opportunity to reach a large number of potential customers. Many experts were indicating that the mobile app development industry is one of the fastest-growing industries and there are no signs of slowing down in future. Based on Statista, there are 3.8 billion smartphone users in the world today. This is said that 48.53 percent of the world’s population, almost half of the population own a smartphone.
Besides, GSMA real-time indicated that there are now 5.25 billion people in the world who have a mobile device. In another word, 67.04 percent of the world’s population has mobile devices. Back in 2017, the number of people using mobile devices was just 53 percent. Not only that, it is estimated that the number of mobile device users will grow to 7.33 billion by 2023.
Not only that, the number of mobile apps installed has also grown exponentially. The PewResearch Internet Project indicates that approximately 50 percent of all smartphone users have installed mobile apps and two-third of them are the regular mobile app user.
With the proofs and estimations stated above, Ultranet is unable to deny that business owners or entrepreneurs can ignore or overlook the importance of the mobile app. Even the small and mid-size business are also following the trend to involve themselves in mobile app development. With that, they have to develop an effective mobile app and seize the opportunities to reap the benefits in their business’s success.
How does Ultranet use a mobile app to assist you in the journey of success?
Enhance the brand’s visibility
In today’s competitive world, mobile apps are the best tools to enhance the visibility of your brand. The awareness and name of your brand will increase tremendously with a mobile app. In fact, it works like a billboard sign. If Ultranet can help you to design a mobile app with great looks and features, nothing can stop it from increasing your brand awareness. Whereas, mobile apps can serve multiple functions such as playing games, audio & video, news feeds, instant chat and many more. In short, it works as a direct channel that provides the user with all the information they need.
Increase your Accessibility
Smartphone and tablet users are constantly on the go and thus Ultranets understand that the user nowadays basically don’t have sufficient time to sign into a mobile website. The mobile websites are designed for readability and navigation, NOT process management. Whereas, mobile apps allow users to have easy, functional access to information, products, services and processes that they need in real-time and are optimized for hands-on interaction. Therefore, people will intend to use mobile apps as compared to mobile websites.
Build and increase loyalty
Ultranet holds the opinion that building customer loyalty is a critical and tricky aspect of marketing a business. Business apps help smoothen this road by developing a connection between the customer and the brand through constant reminders and notifications. These reminders create awareness about the products and services that are offered and encourage the customers to make the purchase. Further, it also increases brand recognition due to the user’s unconscious mind in using a now-familiar app over its competitors. With that, it will form a user’s loyalty towards your brand and company.
Customer loyalty is a vital prerequisite for the success of every business. However, just providing high-quality services or selling good products is usually not enough to gain and retain it. People want to get some rewards for their dedication to a particular brand so companies need to develop customer loyalty programs. Today with the popularity in mobile payments, a mobile loyalty app is a much more effective way to increase the engagement of your customers and, thus, seal more deals.
Productivity Improvement and Cost reduction
Ultranet believes that mobile apps can help business owners and entrepreneurs to expand your audience reach in a very short time by reducing marketing costs. Subsequently, it can increase communications between your employees, vendors, and customers by sharing the same resources and place to order, give replies and train about your products and user behaviour. They tend to increase productivity by 20–40% with readily available charts and reporting tools with accumulated customer data.
Ultranet noted that users love personalized content for an immersive experience. Users love highly tailored content according to their preferences. It’s like offering them tailored communication in the language they speak and understand. User-centric personalisation is critical in making their experience delightful. Personalisation can be based on a user’s interest, behaviours, location, culture etc. And mobile apps make it easy to cater to personalized experiences.
Ultranet observed that the potential customers require a product or services, it is more likely that they will look it up on their smartphone rather than on a laptop. According to research, it reveals that most searches are made on-the-go while travelling, socialising and waiting for appointments rather than during leisure time where one has access to the laptop or desktop system. As apps are quicker, more interactive and easier to navigate compared to websites, the availability of an app for your business will probably nudge the customer to choose you for their purchase. The gist of it is that websites help to create brand awareness, mainly through social media, but apps are where most of the sales are incurred.
As we continue to evolve into a mobile-centric society, it comes as no surprise that mobile apps are at the center of the developmental push. Developing a mobile app can go a long way towards propelling your company into the hands of new customers and future business success.
Ultranet – For further inquiries on any of our expertise or services, whether it is for website design & development, mobile application development, or digital media marketing, please feel free to contact or WhatsApp +6016 203 2000, email [email protected] or visit ultranet.com.my. Thank you